Consistency in brand essence and visual design will make you recognizable and connected with your audience. But beware, every time you change your branded creative, you are introducing yourself to your audience all over again, losing the recognition factor.
An HSBC branch wanted to present an offer to a local business association. They presented a "Word" document and asked for it to be linked to a banner notice on one of the web pages, and for it to be sent out as an e-mail promotion. HSBC is an International Bank with a strong brand and creative appearance. This plain black and white document with a lot of copy would not attract anyone's attention, let alone have them realize that it was from this Bank. After a branding and marketing discussion with the branch manager, and connecting with their National Advertising Agency, we took the bank's content and created a promotion worthy of the bank's status.
We insist on consistency in brand and the best in creative and copy. We want to put your best foot forward.