Business to business articles can be described as opinion pieces, informative pieces or explanatory pieces. In writing these articles, experience, research and education play an important role in the credibility factor. The location of these articles, the recipients and the purpose of the articles influence their credibility.
Today online articles flourish. Anyone can write an article and have it published. Anyone can claim to be an 'expert'. Self-promoting 'white' papers abound. Credibility can be a factor.
When we write articles for our clients, we also ensure the branding, credibility, and environs are all in place.