"What is your corporate vision?" seems like a very simple question, but when asked, the client often gives an answer such as: "To increase the bottom line." Well, everyone wants to increase the bottom line. Perhaps the real question should be: "What makes your company special today and what do you see will make your company special tomorrow?"
Whether large or small, companies need a corporate vision and need to successfully communicate it. The corporate vision is based on a well defined corporate brand.
The stronger the marketing program, the stronger the corporate brand and the more powerful the corporate vision.
When marketing and promoting our clients' corporate brands, we help clarify and simplify their corporate visions to their customers.