Copy needs to fit the medium and the brand
Depending on the product/service promoted, the messaging will be presented differently. In all cases, minimal well chosen words produce results. Depending on the medium, minimal copy can mean 1 word or 500 words per message.
- Speaker event ad: when the prospective attendee can personally identify with or relate to the speaker, ticket sales will increase.
- 30 second radio ads: you have only a few words to grab attention, especially if directions and phone numbers are required.
- Product 'sale' ads: if well branded and valued, minimal words will do, e.g. "1 day only – 50% off" accompanied by a picture.
- Advertorials: will grab attention, will be read as an article, and will move the reader to action when well written.
Great promotional/advertising copy produces great results. Good copy produces good results. Mediocre... Bad... Well, you know.
We write great promotional copy, no matter the medium.
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