Website creation is primarily made up of three components:
You can have the most beautifully designed website, but if the content copy is not appropriate and well written, your audience is lost and your branding can be irrevocably damaged. More often than not, the content copy will take more time to write than the website to create.
To write the best copy, we like as much information as possible. The more we have to work with, the easier it is to write content that reflects our client and is relevant to the business. When little is given, considerable time researching is needed to write scintillating copy.
FLiAP (Future Leaders in All Professions) is a live and continuously changing and growing website. Extra care must be taken to maintain branding and quality as content is being added.