Strategy is all about the consistency in all aspects of marketing and branding
The foundation has been laid for the marketing strategy when the marketing has been defined, the branding has been established, the corporate vision has been positioned, and the research – whether primary, secondary, qualitative or quantitative – has been evaluated.
To ensure the best strategy when communicating a brand, consistency is paramount for recognition. Whatever promotional channels are used, awareness of the brand to customers must be instantaneous.
We create strategic marketing plans for new companies we have branded, companies we have re-branded, and companies with existing strong brands. We want our clients’ brands to be great brands. This is our focus.